![]() Just as the floor of CES showcases the evolution of life online, we’re evolving online protection as well. 84% of you want to take back control of your data online.Īnd that’s where we come in.85% of you want to protect your identity online.81% of you are concerned that your identity could be stolen from an online transaction.Īnd unsurprisingly, protection is very much on your mind as well.80% of you are concerned that a company could sell their data to another company.What data will these devices create? Who’ll collect it? What will they do with it? And importantly, what can you do to protect yourself? Questions about your security are very much on our minds, and they’re on yours too. Specifically, your privacy and identity.Īs technology evolves so rapidly and brings new ways of experiencing our world, it’s an exciting time. Walking the floor of this year’s CES, you’ll see all these things, and plenty more. Meanwhile, we have virtual reality and augmented reality hardware companies that want a place on your face with headsets and experiences that will take you into the metaverse. We connect our homes with smart devices that create data about our comings and goings, and we connect ourselves with smart glasses and watches, rings, and things that track our health, our sleep, and wellness overall. ![]() And today, we’re creating more of it and in more exacting detail. Data about ourselves that companies and others collect, share, and sell-where we are and what we’re doing, along with what we buy, watch, and search for. The more things we connect, the more data we create. That made itself clear at CES this year, which makes a strong case for your security. As technology weaves itself into our lives in new and unexpected ways, some of it will get quite personal and close to home.
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